When you’re a small business, it’s such a pain to use a different software for every single thing you need to do. You don’t need an expensive, over-the-top CRM to deliver high-quality results for your clients and nurture new business.
When each task is a contact, all the work you’re doing for that person is in context. No second-guessing who this report is for, or searching for the background on that assignment. The work is attached to the person, and you can get it done without searching between multiple programs for the info you need.