Growth Experiments Template

Growth experiments can optimize your business, help customers get to value faster, and improve your bottom line. Running an experimentation program at scale is complex, though: you’ll be juggling dozens of ideas across paid, email, SEO, product, and more. Without a disciplined process for implementing your tests, the best ideas get buried, results don't get documented, and you end up not knowing if your changes are helping (or worse, actively hurting conversion). A long list of "stuff to try" isn't a strategy, and changes without standards and documentation is about as useful as playing in a sandbox.

We’re sharing this battle-tested growth experiment kanban board template to empower you with the confidence to scale up your A/B testing program. This template gives your team a structured workflow for turning your ideas into statistically-significant improvements. Each parent task represents one experiment, and columns walk you through Backlog, Selected, Designing, Instrumentation Planning, Development, Pending Deployment, Active, Analysis, and Pending Final Deployment. When you use this template, the result is a clear view of what's in flight, what's queued up, and what winning changes have been promoted to 100% of traffic.